Behind the JPEG: Dfarmer
Meet Dfarmer, he is one of the OG’s from the crypto world and has quickly established himself in the NFT space with over 14,000 Twitter followers since joining in February 2021. He is an avid collector with over 650 NFTs in his collection, many of which are Apes. Subsequently, many recognise him as one of the most influential members of the BAYC community.
In this exclusive interview, we take a deep dive behind his backstory, his enthusiasm for Apes, and his plans for the urban streewear clothing line Apesthetics!
OGDfarmer, better known as Dfarmer is quite the fashionista, his pimp fur coat allows him to stand out from the crowd, his bowler hat reflects his aptitude for business, while his glasses and golden stud captivate his distinguished style. Evidently, this ape is the epitome of class!
His name originates from the word ‘degenerate’ a word that has become increasingly popular in the NFT world. ‘Farmer’ on the other hand arises from his time spent DeFi yeld farming. Hence the name OGDFarmer!
The BAYC collection
Dfarmer is certainly one to make big moves with his NFT purchases. From spending on dogs at the bored ape kennel club to mutating his apes, these are just a few of the exciting purchases that he has made. However, perhaps most importantly was his purchase of a golden fur ape back in June for 25 ETH, the 265th rarest ape according to rarity.tools. Since then, the BAYC market has grown exponentially and prices have soared in a very short space of time with the current floor price for an Ape at 37 ETH ($113,261.44).
So what did he do with this Ape? 10 days ago he let go of his prized possession for a life changing 626 ETH ($2.1 million) and has since used the profits to invest in even more Apes. It is in his intentions to eventually use all of the Apes for his recent project, Apesthetics an urban clothing line for NFT enthusiasts and namely, apes! However, within his collection of 30+ apes, he has since declared that his profile picture will never be sold and that it is his forever ape!
With his iconic profile picture renowned amongst the Bored Ape community, there was no surprise when he was featured in the Bored Ape story series, ‘The Boring Ape Chronicles’ (TBAC). In this series of interconnected stories, Dfarmer is pictured in Episode 2 driving a motorbike alongside the bus of apes beside him. Since then, he has also been featured in Episode 4 of the chronicles as a reoccurring character and cemented his position in their Hall of Fame, further emphasising his importance within the community!
Back in July, he decided to utilise his character to establish his own ape-inspired venture with Apesthetics, the first fully crypto and NFT native streetwear brand. To kickstart their first drop, they teamed up with the innovative crypto distributor, metafactory. Their collection ‘Tribes’ looked to expand the ape ecosystem and excite the rapidly growing tribes that were forming which included Cheetah gang, DMTs and Pimp gang to name a few! What made the clothing even more exclusive was their collaborative efforts with some of the best ape adjacent artists in the space, this would help to infuse the clothing with a real bored ape enriched aesthetic.
The genesis cheetah gang drop was comprised of 250 hoodies and sold out within minutes. There is a growing demand for merchandise and it is evident that Apesthetics is on its way to becoming the staple of crypto urbanwear!
Interestingly, every hoodie comes with a Kong Silo chip and therefore every hoodie is equipped with its own unique smart contract sewn within the fabric. Like NFTs, this enables its owners to verify the product’s authenticity, an exciting crossroads between tech and merchandise.
The second installment of Apesthetics ‘Tribes’ series will feature the Pimp Gang, the tribe that Dfarmer represents himself. The design elegantly captures the luxurious and bright style reflected through the bright pink fur. The artwork that features on the hoodie is inspired by the historical Michelangelo painting, The Creation of Adam. With many interpretations for the artwork, could this design be alluding to the digital renaissance, with bored apes at the forefront of the movement? Perhaps! The artwork is certainly enticing and perfectly captures the bored ape feel!
With collectors receiving a physical and digital copy of the artwork as well as exclusive access for ape owners, Apesthetics is succeeding in cultivating the Bored Ape Yacht Club community and creating a new wave of hype for physicals! With 3 more drops to follow, and the Bowler hat brawlers next to feature, it will be exciting to see where the brand goes next!
In this exclusive interview with Dfarmer below, we discuss his time in the NFT space, the BAYC, as well as his own venture with Apesthetics.
When do you first enter the NFT scene and how did it come around?
I came into the scene late 2020 buying a couple of punks, and then fell in love with some of the drops on Niftygateway: the Fewo/RTFKT shoes in particular captured my imagination, and was the first seed for my own streetwear brand. To this day it’s one of my foreverholds and probably my favourite drop/ecosystem after apes. The attention and value they have for collectors is next level. Plus Fewo is such a positive force in the space !
What was the first ever NFT that you purchased?
It was an Xcopy, followed by a Punk the same day.
How many Apes are in your current collection and do you plan on getting more?
About 30 which is a number I like. I trade around my core position some, and try to capture opportunities when they arise.
Tell us more about your plans for Apesthetics!
Apesthetics is the first truly NFT native streetwear brand. When I saw the BAYC and how fast the first merch drop they did sold out it was an “aha” moment for me. That’s when I joined in, big. No lucky mints for me, just constantly compounded my ape trades into the ecosystem. But I wanted to display the apes themselves, leveraging my IP and commercial rights. Hence the “Tribes” concept was born. We already have 6 drops cooked and ready to go, plus a collaboration with another big NFT brand ;) Apesthetics is inclusive and open to collaborations, and just plans to elevate the space both with the cool gear, and with innovative tech like the Kong Silos.
When I entered the BAYC, I was blown away by the quality of ape adjacent artists in the space. So we decided to display a different, unique piece by the best in the game, airdropping the back art on the physical hoodies as NFT as well. A real crossover between digital and physicals. Those can/will also be stored in the Kong Silos sewn into the hoodies themselves, opening up all sorts of possibilities: apesthetics meatup poap airdropped directly to your hoodie ? Free drinks or concert tickets for apesthetics hoodie wearers by our fellow ape brethrens ? The possibilities are endless…
What are your thoughts on the BAYC roadmap 2.0?
I think it’s massive. I think people just don’t grasp the magnitude on what’s about to come. I also love that they didn’t give all the details, you don’t wanna be frontrun but you also wanna keep it fresh, otherwise by release time it’s overcooked. Look, in the end is just execution, execution, execution. And the BAYC founders are second to none in that regard.